Several factors have a role in the success of any e-commerce venture. They may include: (1) providing value to costumers especially when vendors can achieve this by offering a product or product line that attracts potential costumers at a competitive price, (2) providing services and performances such as offering a responsive, user-friendly purchasing services, just like a flesh-and-blood retailer, may go some way to achieving these goals,
(3) providing an attractive website like the tasteful use of color, graphics, animation, photographs, fonts, and white-space percentage may aid success in this respect, (4) providing an incentive for costumers to buy and to return: sales promotions to this end can involve coupons, special offers, and discounts and cross-linked websites and advertising affiliate programs can also help, (5) providing personal attention for instance personalized websites, purchased suggestions, and personalized special offers may go some of the way to substituting for the face to face human interaction found at a traditional point of sale,
(6) providing a sense of community for example chat rooms, discussion boards, soliciting customer input, loyalty schemes and affinity programs can help in this respect, (7) providing reliability and security such as parallel servers, hardware redundancy, fail-safe technology information encryption, and firewalls can enhance this requirement, (8) providing a 360-degree view of the customer relationship, (9) owning the costumer’s total experience (10) streamlining business processes, processes, possibly through re-engineering and information technologies,
(11) letting customers help themselves, (12) helping costumers do their job of consuming (13) constructing a commercially sound business model (14) engineering an electronic value chain in which one focuses on a “limited” number of core competencies- the opposite of one-stop shop, (14) operating on or near the cutting edge of the technology and staying there as technology and (15) setting up an organization of sufficient alertness and agility to respond quickly to any changes in the economic, social and physical environment.